Jammu and Kashmir – immensely popular as the paradise on earth, is abundantly blessed by nature. The scenic beauty of the Valley is simply mesmerising and one can’t help but go crazy raving about its gorgeousness.

The Indian entertainment industry couldn’t ever resist the temptation of grabbing the magical beauty of Kashmir on celluloid. The iconic Dal Lake and the houseboats became symbols of the land of incredible exquisiteness. Tourists from world over do crave to visit this Indian state once in their lifetime. Such is its aura.

If you missed Incredible India campaign’s ‘Jammu and Kashmir’ tourism ad, then you may watch it here right away. Don’t miss it.

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