Scientists asked people to read sentences that had taste-based words While the participants were reading, their brain activity was recorded Each taste-related word was then swapped with a literal counterpart The researchers found that the sentences containing words that invoked taste activated areas connected with emotion, such as the amygdala Using these words could amplify the impact of a sentence, study claims A kind gesture may be ‘sweet’, and a […]

•They have shown that people who rise to the top have ‘highly-integrated’ brains finely-tuned for creativity•Advice contradicts widely-held belief that practice eventually makes perfect•Some experts have even put a number on it, saying that 10,000 hours of hard graft make the difference between being good enough and world class Practice doesn’t make perfect – but meditation might. Researchers say that however hard some people try, they won’t excel at their […]

Regardless of what you are attempting to accomplish, what success you are gunning after, if it’s something worth pursuing, then you’re going to fail – miserably – plenty of times before you strike gold. As markets become more popular, the pools become saturated with talent. With each new year, it gets slightly more difficult to achieve your dreams – assuming that others are pursuing the same passions. Lucky for you, […]