echo ''; Clamorworld » In everyday life every one of us comes across various experiences, incidents which we either don’t share with anyone or share with family members and friends. Print media, electronic media and various medium shows the news, but its ends up showing one sided of the story. We never come to know the other side of story. With so much happening every day, every second across our neighborhood, society, and world it’s difficult for the news media to cover all the news. Many times we have felt wish we could share our voice, opinion, thoughts with the world. Many a times we have felt the frustration, anger and helplessness for not being able to do anything about an incident. Have you ever felt, for a good cause, you need support, but don’t know how to garner the support and attention. So, now you have an option “www.Clamorworld.com“. This is a platform to share everything you want to. A website 100% runs by the people for the people. The world is waiting to listen to your voice, the voice which has kept you suppressed so far. If you do not want to share the incident, event personally, please send it to us at contact@clamorworld.com, and we will share it on your behalf and assure to keep your name confidential. Let’s make this world a peaceful and a happy place to live. » This award-winning Kerala Tourism ad will warm your heart

This award-winning Kerala Tourism ad will warm your heart

At first, the picture you see does not look like a brightly-lit room. Whatever light pours into the room is from the window. Once you take a glance outside, you will find a whole world beckoning you to take part in a culture marked by its diversity. This is the ‘A Room with a View’, welcoming you to none other than God’s Own Country, Kerala.

If there is something that could add to the manifestation of the beauty that Kerala is, it is it’s new ad campaign, ‘A Room with a View’. And it doesn’t surprise us to know that this new film has been awarded for being the ‘Best Ad film under 60 sec plus category’, at Kyoorius Awards for Kochi Muziris Biennale.

The film was created as a promotional tool for Kochi Muziris Biennale. It has been directed by Sameet Thahir and conceived and scripted by Stark Communications, the creative and brand management agency of Kerala Tourism. Also, it was the only ad film to have been nominated from South India.

What makes ‘A Room with a View’ even more significant is the double perspective that the visual provides. On one side of the window is the audience, witnessing the varying colours of the socio-cultural assimilation in Kerala. As you keep looking, there are multiple aspects of the state that walk past the window–people from different communities and religion, teenagers, a kathakali dancer, fishermen, an elephant parade and others. What adds to the perspective is the foreign tourist standing on the other end of the window, who is also observing the wonders of Kerala, while being a part of the scene. This emphasises the state’s potential as a tourist destination both for the domestic and foreign visitors.

Besides, the room itself holds greater meaning that what initially meets the eye. The reading room named ‘Yuvadhara’ itself is a depiction of the deep rooted initiatives of the youth of Kerala, leading to high rates of literacy. On the wall of the library is a poster of Kurosawa, again hinting at the inclination of the people of Kerala towards artistic feats. Which also reminds one of his acclaimed movie, Rashomon, a narrative that proposed the possibility of multiple perspectives to a story. And here, it is the story of the benevolent magnificence of Kerala.

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