In a unique initiative, the Indian Head Injury Foundation has ‘invoked’ the gods to spread awareness about road safety in the country.
The video has been shot by Ogilvy and Mather. According to Save Life Foundation, an NGO, about 1214 road crashes take place in India everyday and two-wheelers account for 25% of the total road crash deaths. Imagine how much this percentage would drop if all riders start wearing helmets religiously!
Watch the video: