Sister Madonna Buder in Nike’s new ad will make even the most fierce of fitness freaks feel inadequate. At 86, she runs, swims, cycles and even participates in the Ironman triathlon.
For their ‘Unlimited’ series, the sports apparel brand has recruited ‘Iron Nun’ – a moniker the nun received after completing 45 or so Ironman contests. The grueling race comprises a 3.86 km swim, a 180.25 km cycle race, and a 42.2 km run in one day. Here in India, Milind Soman made headlines by completing it months before his 50th birthday – a mere stripling compared to the ‘Iron Nun.’
This ad’s tagline is ‘Unlimited Youth’ and if there’s one person who embodies it, it’s Sister Madonna Buder.
The video is so impressive with its what’s-age-got-to do-with-it approach, it’s going viral with over 1.1 million views and counting since being posted on August 14.
Take a look at the video below. You’ll want to go for a run after this one.