Pancham Da’s Music in this iPhone X Ad Will Give You Goosebumps

When music producer Pete Cannon shared the video of the advert for the latest model of the iPhone series on social media, the soundtrack struck some Bollywood buffs as familiar. It was the legendary Indian music maverick RD Burman’s unmistakable trumpet tune from his composition – Meri Nazar Hai Tujh Pe from the 1980 film, The Burning Train, a multi-starrer featuring Dharmendra, Jeetendra, Vinod Khanna, Vinod Mehra, Parveen Babi, Hema Malini, Neetu Singh and Danny Denzongpa.

The similarities in the tunes, sans the credit raised a few eyebrows.

The iPhone X ad repeatedly plays the first 8 to 10 seconds of “Meri Nazar Hain Tujh Pe” from The Burning Train, showcasing the unique, upbeat, and high tempo musical style of RD Burman.

The video advertisement shows a high school girl suddenly coming to terms with the power of her face, unlocking every locked item she looks at — from school lockers, locked closets, chains in the parking lot, and of course her iPhone X (thanks to Face ID, obviously).

What do you think of this interesting mashup of an RD Burman song used to convey a technology product? Does it work?

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