echo ''; Clamorworld » In everyday life every one of us comes across various experiences, incidents which we either don’t share with anyone or share with family members and friends. Print media, electronic media and various medium shows the news, but its ends up showing one sided of the story. We never come to know the other side of story. With so much happening every day, every second across our neighborhood, society, and world it’s difficult for the news media to cover all the news. Many times we have felt wish we could share our voice, opinion, thoughts with the world. Many a times we have felt the frustration, anger and helplessness for not being able to do anything about an incident. Have you ever felt, for a good cause, you need support, but don’t know how to garner the support and attention. So, now you have an option “www.Clamorworld.com“. This is a platform to share everything you want to. A website 100% runs by the people for the people. The world is waiting to listen to your voice, the voice which has kept you suppressed so far. If you do not want to share the incident, event personally, please send it to us at contact@clamorworld.com, and we will share it on your behalf and assure to keep your name confidential. Let’s make this world a peaceful and a happy place to live. » This is How Hong Kong Plans to Shame its Litterbugs

This is How Hong Kong Plans to Shame its Litterbugs

 

For all those who think they can get away with quietly dropping that discarded gum wrapper or empty crisp packet on the street because nobody will know you’ve done it, beware. There’s a chance a huge poster with your face on it could end up all over the city, shaming, if not naming, you.

A new campaign called ‘The Face of Litter’ has been launched in Hong Kong as a scientific prescription for the ‘epidemic’ of littering. Instead of going the usual route of simply warning people not to litter on pain of penalty, the cleanliness drive will use DNA phenotyping to help put a face to litterbugs. A cautionary tale like no other.

The campaign, launched on Earth Day, will target key locations in Hong Kong to create a visual representation of the person who litters using their DNA data. These posters of said litterbugs will then be put up across the city and online, not only to shame the culprit but also to create awareness among other would-be litterers.

“This campaign is one of a kind. It’s interactive. It’s innovative. It’s our own science experiment that we’re using to create social change. Litter is such a major problem in Hong Kong and thanks to technology we can now put a face to this anonymous crime and get people to think twice about littering,” said Reed Collins, Chief Creative Officer Ogilvy & Mather Group Hong Kong, responsible for developing the campaign.

We’ll be waiting with bated breath to see how effective this terrifying yet exciting campaign turns out to be.

Leave a reply