Thursday will open its first store in India’s capital, bringing to seven the total number of outlets it’s operating in the country.
A 3,500-square-foot store, staffed with almost 40 people, in Delhi’s British-era Connaught Place is the first of a number of outlets Starbucks plans for New Delhi.
The Seattle-based coffee chain in India is dipping its toes into a potentially huge market, but one where the difficulty of finding good locations makes for a challenging operating environment.
Since opening its first store in Mumbai in October, Starbucks has rolled out three more in the financial capital and two in Delhi’s international airport, which is outside the city.
For now, Starbucks’ presence in the world’s second most-populous country, home to 1.2 billion people, is small. But the company says it’s committed to building a sizeable business here.
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