No condom ads between 6 am and 10 pm, says I&B ministry

The government on Monday issued an advisory asking TV channels not to air condom advertisements which could be “indecent and inappropriate for viewing by children” during the daytime.

The government said its decision was based on rules stating that no advertisements which “endanger the safety of children or create in them any interest in unhealthy practices” should be allowed. It also cited regulations that prohibit “indecent, vulgar, suggestive, repulsive or offensive themes”.

The Indian government provides free condoms under its community-based AIDS prevention programme, but several brands – including Durex condoms of Britain’s Reckitt Benckiser – are widely available, with some endorsed by Bollywood actors.

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