A heart-stopping public service advisory by American communications company AT&T is winning rave reviews and scorching the charts on video-sharing sites worldwide.

Discouraging people from using phones while driving, the ad tells a deeply personal story of four protagonists – a young child riding a bike, a man who is trying to his family back on their feet, a mom who is taking her daughter to her first day of school and an elderly man who now has to depend on help.

With the catchphrase ‘It Can Wait’, the video captures the moment of truth in a heart-breaking sequence. Watch here:

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