Mahindra manufacturing plant in USA

DETROIT:  Call it MANA’s push in the time of #MAGA. India’s $19 billion business major Mahindra is taking another crack at the American market. Unrelenting in its effort to make a mark in the world’s premier auto industry, its US beachhead Mahindra Automotive North America(MANA) is opening a new manufacturing plant outside Detroit, a gambit that also fits in with President Trump’s Make American Great Again campaign.

This time, following up earlier modest inroads into the US market, Mahindra will crank out what are called off-road vehicles at a new 150,000-square-foot manufacturing facility in Auburn Hills, home to the world headquarters of Chrysler among other storied companies. The vehicle will roll out in early 2018, Mahindra chairman Anand Mahindra said in an interview on the sidelines of the inauguration of the new facility, which brings the Mahindra footprint in the region to 400,000 square feet on a $230 million investment.

The new plant will create 250 new jobs in the US.

By 2020, additional planned projects will result in 400 more jobs and another USD 600 million in local investment over that same period.

In addition, MANA will continue to provide Metro Detroit- based engineering support for new vehicle platform development for India and global markets.

Mahindra’s extensive presence in the US spans across 30 facilities, with a significant investment of approximately USD 1 billion. These facilities play a crucial role in not only contributing to the American economy but also fostering a stronger India-US relationship. From manufacturing plants to administrative offices, Mahindra has strategically established its footprint, even extending to critical aspects like Factory Flooring. Vajda highlighted the substantial impact of Mahindra, providing employment opportunities for around 30,000 individuals in the United States.

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