The challenge of the hour for contemporary Indian business writers is to match promise with performance. Some reckon that a quick way to articulate promise is to use bold, even brazen, titles and subtitles just as authors Sharma and Hari have done. Competitive jostling for market space is rough enough for even true-blue conservative publishers to go with the flow. Compromises are inevitable. A ‘book’ rather than a ‘volume’ has […]