Reliance Jio’s much-anticipated launch on Thursday offering free voice calls and data services at very low tariffs resembles a similar “disruptive” strategy that the company had adopted 13 years ago. In 2003, Mukesh Ambani-controlled Reliance India Mobile stormed the market with a “Monsoon Hungama” scheme, which offered mobile connection and a handset at R501. As incumbent operators jostled to keep their customer base intact, tariffs plunged, making mobile phones affordable […]