170 Sweden to India: How a Cup of Masala Chai Fuelled IKEA’s Journey to Hyderabad!
Founded in 1943 by Swede Ingvar Kamprad and headquartered in the Netherlands, furniture giant IKEA makes revenue worth €38.3 billion with 411 outlets in 49 countries. Deemed as the world’s largest furniture dealer, IKEA has finally set up its first-ever store on a 13-acre campus in HITEC city, Hyderabad. And while the numerous conversations CEO of IKEA India Juvencio Maeztu had with Indian biggies may be credited for the 2012 […]