India loses more than 400,000 kids every year, due to vaccine preventable diseases. And immunisation is the only scientifically proven method to prevent the deaths of these infants. More than 27,000 cold chain points have been established and to bring the cause to the forefront, UNICEF is running a powerful online campaign that implores citizens to put vaccination up on their priority list.
There are 4 ways to ‘Donate Time’ to the cause.

Responsible citizens can spread the word on social media with ready to share tweets and posts for immunisation awareness. Friends of new parents of the baby can choose to throw an immunisation challenge at them. Alternatively, the unconventional activists can play the immunisation hit out loud to spread the message with music. They can even watch an interactive video of a cute virtual baby called BabyMe and make ‘pro-health’ decisions for her.

All of these online activation tools rest at  www.unicef.in/babiesneedyou

The campaign consists of a cluster of 3 ’emotionally radical’ videos that question the quality of concern of an Indian parent. The first video, embedded here, depicts how young parents look forward to watching their child have a fulfilling life, even before stopping to wonder if they are giving their child a life-enhancing childhood. The other two videos will be unveiled in the upcoming weeks.

The insights for this video take into account the findings of a research carried out by WHO which indicates that the fear of side effects, lack of practical knowledge and conflicting priorities, are among the main barriers that prevent urban parents to immunise their babies.
With its recent communication, UNICEF aims to tackle and dispense these barriers, while saving the country’s babies from vaccine preventable diseases. Join in the immunisation brigade because #Babiesneedyou

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