North America Automotive Augmented Reality and Virtual Reality Market 2022-2032 by Technology (AR, VR), Offering (Hardware, Software, Services), Device Type (AR Devices, VR Devices), Application, Vehicle Type (Passenger, Commercial), Driving Autonomy (Conventional, Autonomous & Semi-autonomous), and Country: Trend Forecast and Growth Opportunity
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North America automotive augmented reality and virtual reality market is projected to grow by 29.2% annually in the forecast period and reach $18.06 billion by 2032, driven by the rising adoption of advanced technologies in the automotive industry, the growing advancement in connected vehicles and immersive technologies, and the cost-effective benefits associated with the use of AR & VR.
Highlighted with 33 tables and 65 figures, this 133-page report “North America Automotive Augmented Reality and Virtual Reality Market 2022-2032 by Technology (AR, VR), Offering (Hardware, Software, Services), Device Type (AR Devices, VR Devices), Application, Vehicle Type (Passenger, Commercial), Driving Autonomy (Conventional, Autonomous & Semi-autonomous), and Country: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire North America automotive augmented reality and virtual reality market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2020-2022 and provides forecast from 2023 till 2032 with 2022 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces
The trend and outlook of North America market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19 and Russia-Ukraine conflict. The balanced (most likely) projection is used to quantify North America automotive augmented reality and virtual reality market in every aspect of the classification from perspectives of Technology, Offering, Device Type, Application, Vehicle Type, Driving Autonomy, and Country.
Based on Technology, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Augmented Reality (AR)
o Marker-based Augmented Reality (Passive Marker, Active Marker)
o Markerless Augmented Reality (Model-based Tracking, Image-based Processing)
o Other Technologies
• Virtual Reality (VR)
o Nonimmersive Technology
o Semi-Immersive Technology
o Fully Immersive Technology
Based on Offering, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Hardware
o Sensors
o Semiconductor Component
o Displays and Projectors
o Position Trackers
o Cameras
o Other Hardware
• Software
o Software Developer Kits
o Imaging Solutions
o Enterprise Solutions
o Content Platforms
o Other Software
• Services
o Cloud Services
o System Integration
o Consulting
o Other Services
By Device Type, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• AR Devices
o Head-Mounted Display (HMD)
o Head-Up Display (HUD)
o Smart Glasses
o Handheld Devices and Others
• VR Devices
o Head-Mounted Display (HMD)
o Gesture-Tracking Device
o Projector & Display Wall
By Application, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Manufacturing & Supply
• Research & Development
• Marketing & Sales
• Aftermarket Service
• Support Functions & Training
• Other Applications
By Vehicle Type, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Passenger Vehicles
• Commercial Vehicles
By Driving Autonomy, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Conventional Driving
• Autonomous & Semi-autonomous Driving
Geographically, the following national/local markets are fully investigated:
• U.S.
• Canada
• Mexico
For each key country, detailed analysis and data for annual revenue ($ mn) are available for 2022-2032. The breakdown of national markets by Technology, Application, and Vehicle Type over the forecast years are also included.
The report also covers the current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Selected Key Players:
AutoVRse
Continental AG
DENSO
Garmin
General Motors (GM)
HARMAN International
HTC Corporation
Hyundai Motor Company
Jaguar
Mercedes-Benz
Microsoft Corporation
Nippon Seiki
NVIDIA
Panasonic
Robert Bosch GmbH
Unity Technologies ApS
Visteon Corporation
Volkswagen AG
WayRay AG
(Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)
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The report provides competitive landscape provides detailed and data information by companies. The report offers comprehensive analysis and accurate statistics on revenue by the player for the period 2023-2030. It also offers detailed analysis supported by reliable statistics on sale and revenue by players for the period 2023-2030. Details included are company description, major business, product introduction, recent developments, product range.
Key questions answered in this report:
What will the market size be in 2030 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?
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